UNLOCK TOP SOCIAL MEDIA
TRENDS FOR BRANDS IN
BRANDS WHO WORK WITH ICUC
Download our latest trend report where we distill the facts, bust the myths, and share the top online community trends we’re keeping our eye on for 2024.
As we move into 2024, emerging trends are shaping up to be both familiar and new. Marketers are fatigued by constantly changing platforms and will continue to be. AI presents ways to make our jobs easier, but ethically more strained — and AI isn’t going away in 2024. Plus, the biggest election year in history leaves online communities more vulnerable than ever to polarizing, algorithm-led disagreements. These rising technologies and tensions leave one thing for certain: online community management is imperative for brand success in the year to come.
We’re a global social media community management agency, with over two decades of industry expertise.
We’re a global social media community management agency, with over two decades of industry expertise.
Support in 53+ languages
24/7 “always on” support
Integrated social listening
20+ years of experience
In 2024, Social Media Isn’t Slowing Down
Learn how to protect your channels, engage your audience, and grow your impact. Access the guide for insight into top expert trends like:
Social Media as a Search Engine
The likes of TikTok, Instagram, and other video platforms will continue their evolution into search engines. That’s because more and more users are turning to social media to look for content, including places to eat, shop, and explore.
1
Paid Subscriptions:
A Niche Audience Route
Expect to see more brands experiment with paid accounts over traditional advertising as a way to reach their audience.
2
Polarizing Algorithms: Brands Seek New Ways to Navigate
In the biggest election year in history around the globe, brands are looking to new social listening tools and tighter strategies to protect and neutralize their social accounts.
3
and more...
