Stay Human using AI in Social Media

Everything you need to navigate a new AI-driven world, for human customers still looking to connect

The history and emergence of AI, everywhere

How businesses are adopting AI for social media now

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Learn how your brand team can lean into AI without sacrificing quality, with this free ebook: How to Beat the AI Craze with Human-First Messaging, from ICUC.

Biggest business and ethical risks of AI

Use cases for AI and social media content

As AI becomes more omnipresent in social media platforms, brands will need to make a choice — how do I stay human in a world where AI can do more and more? 

At ICUC, we work with some of the world’s leading brands to help them implement the latest technology to build value-driving communities and scale their customer base. 

In this guide, we’ll unpack this nuance and outline the risks and opportunities available so your brand can walk away with actionable tools to stay human in an increasingly noisy online world.

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How to stand out with human-first messaging 

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Keep your finger on the pulse of real connection

How can I utilize AI in social media engagement and customer service?

AI can be used in a variety of ways with care. For example, brands can use AI data to boost engagement, chatbots to improve customer response times, and social listening tools to understand their customer conversations.

How do I get started using AI tools on social media?

You can get started whenever you want. There are many tools to choose from today — from ChatGPT, to Sprinklr’s social listening tool. You may want to bring in a team of experts to support your content, customer service, and engagement strategies.

What are the biggest challenges of adopting AI for social media?

It’s important to insert human minds into your strategies. Brands that index heavily on automated communications risk creating bland, distant communications that leave behind the connection that drives the best social media experience. Gartner predicts 80% of marketers will deal with content authenticity issues by 2027.

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