Everything you need to navigate a new AI-driven world, for human customers still looking to connect
The history and emergence of AI, everywhere
How businesses are adopting AI for social media now
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Learn how your brand team can lean into AI without sacrificing quality, with this free ebook: How to Beat the AI Craze with Human-First Messaging, from ICUC.
Biggest business and ethical risks of AI
Use cases for AI and social media content
As AI becomes more omnipresent in social media platforms, brands will need to make a choice — how do I stay human in a world where AI can do more and more?
At ICUC, we work with some of the world’s leading brands to help them implement the latest technology to build value-driving communities and scale their customer base.
In this guide, we’ll unpack this nuance and outline the risks and opportunities available so your brand can walk away with actionable tools to stay human in an increasingly noisy online world.
Free eBook & Guide
How to stand out with human-first messaging
FAQs
Keep your finger on the pulse of real connection
AI can be used in a variety of ways with care. For example, brands can use AI data to boost engagement, chatbots to improve customer response times, and social listening tools to understand their customer conversations.
You can get started whenever you want. There are many tools to choose from today — from ChatGPT, to Sprinklr’s social listening tool. You may want to bring in a team of experts to support your content, customer service, and engagement strategies.
It’s important to insert human minds into your strategies. Brands that index heavily on automated communications risk creating bland, distant communications that leave behind the connection that drives the best social media experience. Gartner predicts 80% of marketers will deal with content authenticity issues by 2027.
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