Get ahead in 2025: Elevate your Social Media Game
Ensure your strategy is powered by the right tools. AI-backed Social Listening Tools will show your brand exactly how you're talked about online.
How to Get Started
At ICUC, audits and social media playbooks are all customized based on your unique needs and curiosities. That said, here are some pricing samples:
Brand audit
+ Social Strategy playbook
across standard social channels
$10 - 14 K
Audit (3 competitors)
+ Social Strategy Playbook
one brand or product across
standard social channels
$14 - 20 K
Audit (3 competitors)
+ Social Strategy playbook for multiple brands/products across non-mainstream social channels
Prices vary
Our Playbook Process:
3
Analyze
Understand the who, what, when, why, and where across all brands, products, and platforms.
5
Workshop
After digesting the findings, the team comes together one last time to take the learnings and discoveries from the audit and the social media playbook, and help support your team in planning for execution.
For over 20 years, ICUC has empowered global brands with expert social media strategies. Our comprehensive Social Media Playbook, combined with a detailed audit, helps you build a profitable and engaging community.
Your Custom Social Media Audit and Playbook Include
The Data
A custom social media audit provides a thorough evaluation of your current social media presence. It involves analyzing your performance across all platforms, assessing content effectiveness, and measuring audience engagement.
Here’s what it includes:
- Competitive analysis
- Industry canvas
- Audience research
- Content comparisons and themes
- Sentiment and emotional response reviews
- Share of Voice insight
- Growth trends
A custom social media playbook is your roadmap to achieving strategic success. It outlines detailed guidelines on how to execute your social media strategy effectively.
Here’s what it offers:
- Brand Ethos and Archetype Best Practice
- Content Pillar Recommendations
- Campaign Positioning
- Community Management Guidelines
- Parameters for User Generated Content (UGC)
- Influencer Identification Support
- Workflow and Governance Guidelines for Social Media
- Social Accessibility Insight
- Key Performance Indicator (KPI) Identification
The Playbook
... and more.
Gain Clarity
Understand your current social media landscape and discover areas for improvement.
Build a community and foster deeper connections with your audience.
Drive Engagement
Make informed decisions to better allocate resources and enhance returns.
Maximize ROI
Keep up with industry trends and competitive benchmarks to maintain a leading edge.
Stay Ahead
Why Invest in an Audit and Playbook?
Unlock new possibilities with a social media plan tailored for your brand
Our custom playbook will guide your strategy, foster community, and drive profit. Let’s elevate your brand together.
200+ companies across the world trust ICUC.
With ICUC, we cut a 5 hour response time in half, and saw a 10K item jump in engagement. These shifts have been paramount to our brand community’s health and our ability to share our products with the world. "
COLIN GREENSEICH
Social Media & Influencer Manager
SHOKZ
Feel confident walking into 2025 with a strong social media strategy playbook.
1
Meet with Our Team
Connect with our highly skilled, experienced social media analysts and strategists to build out your custom roadmap for your audit and social media playbook.
4
Reconvene with your team where they will share the findings of the social listening audit and present the strategy playbook.
Present
2
Leverage powerful social listening tools, gain access to your channels, and build custom queries, pulling both earned and owned data to gain a better understanding of your brand’s social history within the past calendar year.
Listen